Livestreaming is the shoppertainment

                 

              Livestreaming is the Shoppertainment

 

Amazon’s Twitch in the west and Alibaba in China are creating great shopping experiences. Livestreaming makes it easier for consumers to get the look and feel of the product and consumers don't have to go to a physical store for the same. Especially with the pandemic, it is so very convenient to buy stuff online after verifying everything online just sitting at home. How convenient!

Amazon, Google, JD and Facebook are the largest e-commerce companies in the world. In China, Pinduoduo(拼多多) has quickly risen to become the third-largest e-commerce player behind Alibaba and JD.com. PDD is one of the largest internet companies in the world with over 585 million active buyers in the past year. The major reason for PDD's (Pinduoduo) success is its group buying function. If the buyer participates in group buying, the price of the product reduces if more people join the group. Customers can share the deal with their friends through the messaging app WeChat.There are mini-games like "Duo Duo Orchard" where the buyer has to water a virtual tree every day until it grows large enough and then they will receive a box of real fruit. Customers can access PDD via WeChat to make payments.

      Pinduoduo Inc- Together, More Savings, More fun

When Coronavirus hit China, businesses faced a huge loss and that is when live streaming started getting wide reach throughout the country. Sellers started making live videos to sell their products and some sellers hired live-streaming celebrities. This has especially benefited small scale enterprises and discount sellers who can make a sale through innovative videos. Now that China is getting back to normal after the pandemic and physical stores have opened for public, businesses still embrace live streaming.

Tabao has more than 4000 live streams most of which are hosted by women where the customer can view a product in the live stream video and shop them instantly within Tabao without having to leave the app. Not only does shoppertainment have live streaming videos but also gamification to encourage engagement with a product. Chinese multinational company Tencent has also introduced live streams during its Great Shoppee sale.

   Today online shopping has become so much fun

Brands should also connect with live streamers who are major contributors to sales. The live streamer maybe a hairstylist where he can sell a hair product of a particular brand through live streaming. He can also send you giveaways and discount code for that brand where you could buy that a bit cheaper. There are full-time live-streamers who have millions of followers.

 Livestreaming

The rural farmers are also benefited from online shopping. Shou Ge who lives in Hainan is a Tabao live streaming fruit seller. His sales rose after the pandemic and he has now become a star. What started out as a casual video to sell his fruits online due to the pandemic situation turned out to be a life-changer to Shou Ge who now has so many girl fans in China. His videos are fun to watch!

With online shopping becoming more and more convenient, all the small and large businesses are beginning to adapt to the current trend which is great news for shopaholics around the world. With apps like Tabao where you can get anything and everything online, the world will become a magic place and phones your magic wands. So treat yourself!  Happy Online Shopping!!