Livestreaming is the shoppertainment
Livestreaming is the Shoppertainment Amazon’s Twitch in the west and Alibaba in China are creating great shopping experiences. Livestreaming makes it easier for consumers to get the look and feel of the product and consumers don't have to go to a physical store for the same. Especially with the pandemic, it is so very convenient to buy stuff online after verifying everything online just sitting at home. How convenient! Amazon, Google, JD and Facebook are the largest e-commerce companies in the world. In China, Pinduoduo(拼多多) has quickly risen to become the third-largest e-commerce player behind Alibaba and JD.com. PDD is one of the largest internet companies in the world with over 585 million active buyers in the past year. The major reason for PDD's (Pinduoduo) success is its group buying function. If the buyer participates in group buying, the price of the product r...